You are required to provide a written analysis of one case study – Kill_Kapture. The answers to the case study analysis are to be typed (single line spacing), minimum of 1000 words plus any appendices and a reference list (Chicago referencing). Provide answers to the following: 1) Identify the demographic characteristics of the target market for Kill_Kapture. – Define market segmentation. – Define target market. – What is/are the bases for segmentation (esp. demographics). – Research on who are the target market of Kill_Kapture (support with market segmentation and demographic sector journals).2) In psychographics segmentation of the target market for the Kill_Kapture brand, how does the concept of self-orientation apply? – Define psychographic segmentation, psychographic characteristics (buying behaviour using VALS 2 – actualisers, fulfillers, achievers, experiencers, believers, strivers, makers and strugglers). – Research and explain self-orientation (VALS 2)including self-values and self-concept, include relevant journals. – How does the concept of self-orientation applies to customers. 3) What type of targeting strategy is Kill_Kapture using? – What is targeting marketing? Why is it important? – Types of marketing strategy (i.e. Mass marketing) – What is Kill_Kapture targeting strategy? The justification of their choice? Support with journals.Marking Guidelines: 1) 3 questions answered in sufficient depth – minimum of 1000 words, with well informed, logical discussion2) Understanding of academic theory – analysis of relevant theories with application to the case study3) Understanding of broader concepts – additional research demonstrated with discussion from a broader perspective which provides support to the analysis. 4) Academic research – 4 peer reviewed academic journal articles correctly cited and referenced and with relevance to the discussion5) Quality of writing – clarity in writing, concise, avoiding grammatical and spelling errors6) Overall report presentation – correct referencing, appropriate appendices and correct formatting. Additional resources: Kill_Kapture Website: https: //www.killkapture.com Australian Survivor Website: https://tenplay.com.au/channel-ten/australian-survivor/survivorsReading: Chapter 6 in Walker et al. (2015) Strategic Marketing 3rd Ed.
