Healthcare Marketing

Create a 2-page newsletter for your healthcare organization that you will present to the board of directors for approval that:

  1. Outline marketing strategies and tactics to increase consumer satisfaction. 
    • Provide clear supporting reasoning on suggested strategies and tactics.
    • Assess how customer satisfaction is increased.
    • Align customer satisfaction with marketing strategies and tactics.
    • 2. Align a minimum of five strategies and tactics with specific departments 
    • Provide five marketing strategies and tactics.
    • Include the top three departments selected for the organizational chart 
    • Provide unique strategies and original tactics relevant to Brooke Army Medical Center.
    • Provide a thorough relationship with each specific department within Brooke Army Medical Center.
  2. Examine how medical professionals will make an impact.
    • Evaluate trends that have an impact on marketing for medical professionals in Brooke Army Medical Center.
    • Align the trends with samples that include medical professionals in health care organizations.
    • Provide a solid rationale and logic on the trends and the relationship to samples demonstrating the impact on the organization’s marketing.
  3. Add vivid, eye-catching colors and unique, relevant clipart for an appropriate appeal. Follow APA formatting guidelines (spelling, grammar, style, etc.).
    • Include a minimum of two outside peer-reviewed resources besides course readings within the last 5 years.

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