McDonald’s Buys Out Rogue Licensee in IndiaThis week’s discuss relates to the topic of global marketplace covered…
McDonald’s Buys Out Rogue Licensee in IndiaThis week’s discuss relates to the topic of global marketplace covered in Chapter 6. It focuses on cross-cultural differences and international franchise operations. When McDonald’s terminated its agreement with one of its joint-venture partners in India back in 2017, the partner went rouge and continued to use McDonald’s trademarked branding […]